Our story
A good hotel room, at home.
LoveLure makes room, linen and pillow mists in Singapore — scents built around the feeling of somewhere else, for the rooms you actually live in.
Where it started
It began with a door closing.
You know the moment. The corridor carpet swallows your steps, the air is cool and faintly scented, and for a night the room is entirely yours. We wanted that feeling on a Tuesday.
So we started collecting the scents of the rooms we remembered — the hush of a grand lobby, a garden after rain, the smell of linen that has just been changed — and worked with a perfumer to rebuild them as room and linen mists.
What we care about
Small batches, considered details.
Long-lasting, not loud
A good room mist should be noticed at the doorway, not from the street. We formula for scent that settles into fabric and stays close.
An eco-friendly base
Our mists use a gentler formula and recyclable amber bottles, so you can use them daily without thinking twice.
Made here, in Singapore
Blended, bottled and labelled locally. It keeps batches small, quality close and delivery quick.
And weddings
Favours that don't end up in a drawer.
It started with friends asking for bottles for their tables. Now personalised labels are half of what we make — the same mist, with your names on it.